VISUAL BRAND

Two Kansas City soccer clubs called Toca FC and KC Fusion decided to merge into one mission-driven club called Toca Fusion. They came to us with the challenge to combine their visions and values into a brand identity that unifies their players and coaches. Straying from the classic red and blue of many teams in the area, we created a unique color palette by drawing from each of the original logos, along with a badge infused with symbolism of excellence, stewardship, and legacy.